Terms & Conditions

In effect from: 16.08.2026

Courtesy translation. This document is governed by Romanian law. In case of any discrepancy between this English version and the Romanian original, the Romanian version prevails. The original is available at ekopress.ro/termeni.

These Terms and Conditions for Advertisers (the “Regulations”) set out the rules applicable to Users of the EkoPress Platform, available at ekopress.ro (hereinafter: the “Platform”), who act as Advertisers and who order, through the Platform, the publication of sponsored articles (advertorials) on the network of portals operated by the Service Provider.

The Services are provided by EKO UNITED INVESTMENT SRL, a limited liability company with its registered office at Str. Doinei nr. 100F, Fundeni Village, Dobroești Commune, Ilfov County, postal code 077086, Romania, working point at Str. Polona nr. 19, floor 2, Sector 1, Bucharest, postal code 010491, Romania, registered with the Trade Registry under no. J2021002196232, VAT ID RO44063671, hereinafter referred to as the “Service Provider” or “EkoPress”.

1. Definitions

For the purposes of these Regulations, the terms below have the following meaning:

• Advertiser (also referred to as “Client”) — the Platform User who, after registering an account, orders the publication of sponsored articles on the Portals within the Service Provider’s network, for purposes related to their own commercial or professional activity or, as applicable, as a consumer, under the conditions of section 8 of the Regulations.
• Service Provider / EkoPress — EKO UNITED INVESTMENT SRL, the entity operating the Platform and intermediating the publication of articles, as identified in section 14.
• Publisher / Editor — the operator of a Portal included in the Platform’s network, who makes the Portal’s space available and publishes the articles ordered by the Advertiser, under a separate set of regulations (the Regulations for Publishers).
• Site / Portal — the internet portal, online publication, or blog included in the catalogue of press publications available through the Platform, on which a sponsored article may be published.
• Advertorial / Sponsored article — the text (together with any attached media materials) that promotes the Advertiser’s product, company, service, or message, or that is informational in nature, published for a fee on a Portal. The rules for labeling the article as advertising material, which differ depending on the type of article ordered, are described in section 5.4.
• Order — the request placed by the Advertiser through the Platform for the publication of a sponsored article on one or more selected Portals, at the displayed price.
• Platform — the electronic service available at ekopress.ro, through which the Advertiser selects Portals, submits content, makes payment, and tracks publication.

Business days, for the purposes of the Regulations, means any day except Saturday, Sunday, and any other legal holiday. Where the Regulations refer to “days”, this means calendar days.

2. Subject matter of the contract

2.1. The Service Provider makes the Platform and its functionalities available to the Advertiser, for the publication of articles of an editorial nature, across a variety of online publications, Romanian and international, within the network administered by EkoPress. The rules for labeling articles as advertising, which differ depending on the type of product ordered, are described in section 5.4.

2.2. The intermediation consists of making the offer of Portals available, receiving the Advertiser’s Order, transmitting the content to the Editor of the selected Portal, and ensuring the publication of the article under these Regulations. The Service Provider may act in its own name, but for the benefit of the Advertiser.

2.3. The service contract is concluded upon the Advertiser’s acceptance of these Regulations, during the registration process. Individual publication Orders are concluded at the moments indicated in section 4.

2.4. Proper use of the Platform requires a device connected to the internet, equipped with a current operating system and a standard web browser (Microsoft Edge, Firefox, Chrome, Opera, Safari), with JavaScript enabled and access to an email account.

3. Advertiser account

3.1. Use of the Services requires registering an account on the Platform, by completing the electronic form, accepting these Regulations and the Privacy Policy.

3.2. The Advertiser is required to provide correct, complete, and up-to-date information, including the information necessary for issuing invoices. The Advertiser shall update this information without delay whenever changes occur.

3.3. The Advertiser is responsible for keeping their login credentials confidential and for all activities carried out through their account. Enabling two-factor authentication (2FA) and using a unique, strong password is recommended.

3.4. The Advertiser shall inform the Service Provider without delay of any unauthorized use of the account or any other security breach.

3.5. The Service Provider may suspend or delete the Advertiser’s account if it breaches these Regulations, provides incorrect information, or uses the Platform for unlawful purposes, without prejudice to section 10. Suspension shall, as a rule, follow a written warning; it may be imposed without warning in the event of a serious and manifest breach of section 5.3. Verified client status, which allows press releases to be published without prior editorial review, is granted and withdrawn unilaterally by the Service Provider; it is withdrawn, in any event, upon the first final rejection under 8.7 or upon the withdrawal of content from publication under 5.7. Upon suspension or deletion of the account, paid and unperformed Orders are settled under section 8 and the Cancellation Policy.

4. Order and payment

4.1. The Advertiser selects one or more Portals from the Platform’s catalogue on which they wish to publish the sponsored article. For each Portal, the publication price is displayed individually on the Platform, starting from 199 lei, VAT included, per site.

4.2. The prices displayed on the Platform include value added tax (VAT), at the applicable legal rate. The total amount payable, including VAT, is displayed to the Advertiser before confirming the Order.

4.3. Payment is made online, through the Netopia Payments payment processor, with 3D Secure authentication. The Service Provider does not store the Advertiser’s full card details, which are processed exclusively within the secure environment of the payment processor.

4.4. For each paid Order, the Service Provider issues a fiscal invoice, transmitted through the national RO e-Invoice (ANAF) system, in accordance with applicable law. The invoice is issued based on the data provided by the Advertiser in their account; the accuracy of this data is the Advertiser’s responsibility.

4.5. The Order is deemed confirmed at the moment payment is confirmed by the Netopia Payments processor. From that moment, provided the Advertiser has submitted content that meets the requirements (section 5), the publication term set out in section 7 begins to run.

4.6. If payment is not completed successfully, the Order is not deemed confirmed, and the Service Provider has no obligation to initiate publication.

5. Article content

5.1. The Advertiser is fully responsible for the content submitted for publication — text, photographs, graphics, video materials, and any other elements — both as regards its legality and its accuracy and admissibility for publication, regardless of the channel through which the content reaches the Service Provider: the article drafted by the Advertiser, the press release, the article published under the content creator quota, materials imported from the RSS feeds the Advertiser connects, and any content submitted through their account’s API key.

5.2. The content must meet the technical and editorial requirements of each Portal on which it is to be published. The Service Provider or the Editor may request that the content be adjusted to bring it into line with the Portal’s rules.

5.3. It is forbidden to submit content for publication that:

• violates the law or public morals, or promotes products and services whose advertising is prohibited;
• is defamatory, slanderous, offensive, or infringes a person’s dignity, private life, or image;
• infringes copyright, related rights, industrial property rights (trademarks), or other third-party rights;
• promotes gambling without holding authorization from the ONJN (Romania’s National Gambling Office) or in breach of the legal conditions for advertising such activities;
• is misleading, contains false information, or misleads recipients, contrary to the legislation on unfair commercial practices and misleading advertising;
• contains statements of fact that the Advertiser cannot substantiate at the Service Provider’s request.

5.4. Sponsored articles in the standard category, published through the Platform, are labeled as advertising material. Each publication automatically receives a label such as “Advertising” or “Sponsored Article”, and links to the Advertiser’s site receive, as applicable, the rel="sponsored" attribute, in accordance with Law no. 158/2008 on misleading and comparative advertising and other applicable legal provisions. “Mini” articles and articles published under the content creator quota do not receive this label, nor the rel="sponsored" attribute. The Advertiser acknowledges and accepts the labeling rules applicable to the type of article ordered.

5.5. The Service Provider is not required to verify the legality, accuracy, or merits of the content submitted by the Advertiser and is not liable for the consequences of publishing content that violates the law or third-party rights. The editorial review carried out by the Service Provider on the materials concerns compliance with the Portal’s rules and with these Regulations; it does not transfer to the Service Provider the Advertiser’s liability set out in 5.1.

5.6. Taking responsibility for the content. When submitting through the Platform content originating from them under 5.1, the Advertiser confirms, through a separate checkbox distinct from the one referred to in 8.4, that they have read the text in the form submitted and that they take responsibility for its content. For RSS feeds, the confirmation is given once, when the feed is connected, and covers subsequent imports from it; through the API key, the confirmation is given by declaring the person who read the material. Where the final version is subject to the Advertiser’s approval, the Platform makes the same confirmation available before approval; failing to confirm does not prevent publication but triggers the consequence set out in 6.5. The confirmation is recorded together with the exact wording of the declaration displayed, the time, the channel used and a digital fingerprint of the content, is retained in accordance with the Privacy Policy, and serves as evidence that responsibility was taken.

5.7. Reports concerning published content. Any person may report a published article to office@ekopress.ro, identifying the article and stating the reasons. The Service Provider acknowledges receipt, informs the Advertiser and asks them to provide, within 2 business days of receiving the request, the elements supporting the contested statements. Failing a reply, or where the elements provided are manifestly insufficient, the Service Provider may withdraw the article from publication or remove the contested passages, as a consequence of the Advertiser’s failure to meet the obligations under 5.1 and 9.1; such withdrawal does not constitute non-performance by the Service Provider and gives no right to a refund of the price. The Advertiser may contest the measure, at the same address, by providing the elements they were unable to submit in time. The Advertiser remains liable under 9.2.

6. The “Write it, EkoPress” service (AI)

6.1. At the Advertiser’s request, for a fee, the Service Provider may offer the optional “Write it, EkoPress” service, through which the content of the sponsored article is drafted with the help of artificial intelligence (AI) tools, based on the brief submitted by the Advertiser.

6.2. Content generated through this service complies with the editorial and technical rules of the Portal on which it is to be published. The Advertiser has the right to request corrections or regenerations of the content.

6.3. The service includes a maximum of 4 corrections or regenerations of the content. Additional corrections or regenerations, beyond this number, are carried out for a fee, at the rate displayed on the Platform or communicated to the Advertiser.

6.4. The Advertiser is responsible for the accuracy, completeness, and legality of the information contained in the brief, as well as for reviewing and approving the final content before publication. The Advertiser’s approval of the content is equivalent to fully assuming it, under the conditions of section 5.

6.5. Notice regarding content generated with artificial intelligence. This clause applies to all articles published through the Platform, whether or not they were drafted through the service under 6.1. Articles drafted with artificial intelligence tools are published bearing, at the beginning of the article, the visible notice “Content generated with artificial intelligence.”, in the language of the Portal, unless reading and acceptance of responsibility were confirmed before publication and after the text was generated in its published form: by the Advertiser — for content originating from them under 5.1; by the Service Provider’s team — for articles drafted by it. The Advertiser shall declare to the Service Provider whether the material submitted was generated, in whole or in part, with artificial intelligence tools, and warrants compliance with the obligations incumbent on them by law as a user of such tools; a false or omitted declaration triggers the liability set out in 9.2.

7. Publication and deadlines

7.1. The Service Provider ensures publication of the sponsored article within a maximum of 45 minutes from the moment the following conditions are cumulatively met: (a) confirmation of payment for the Order, under section 4.5; (b) the availability of content meeting the Portal’s requirements and those of section 5; and (c) approval of the content by the Service Provider’s team. The term runs during the Platform’s editorial hours (business days, 9:00 AM–5:00 PM, Romania time); for conditions met outside editorial hours, the term runs from when editorial hours resume. Delivery details: Delivery Policy.

7.2. If the Advertiser requests changes to the content, including within the corrections provided for in 6.3, the term set out in 7.1 starts again, in full, from the moment the conditions in 7.1 are met for the revised version of the article. Each round of changes requested by the Advertiser opens a new term; terms do not accumulate and do not run while the article is with the Advertiser for review or changes.

7.3. The term set out in 7.1 applies subject to the specific rules of each Portal. For certain Portals, or where content requires adjustments, the publication term may differ; in that case, the applicable term is communicated to the Advertiser.

7.4. The link to the published article is, as standard, a permanent link, subject to the labeling requirement in section 5.4 and to withdrawal from publication under 5.7. The Service Provider makes reasonable efforts to maintain the publication on the Portal permanently, for as long as the Portal remains operational. If the Portal ceases operating, the Service Provider republishes the article, at no additional cost, on another Portal from the catalogue, with a comparable profile and at least equal value. Republication constitutes the applicable remedy.

7.5. The Service Provider does not guarantee any particular level of traffic, visibility, or results (for example, search engine ranking) as a result of publishing the sponsored article.

7.6. The Portals in the network publish, through their robots.txt file, a Content-Signal policy that allows indexing and citation of the content by search engines and by AI-based answer engines (for example ChatGPT, Perplexity, Google AI Overviews), but prohibits the use of the content for training AI models. This policy is set individually by each Portal and may be changed at any time, without prior notice to the Advertiser. The Service Provider does not guarantee that the article will actually be cited by any AI engine and is not liable for how third parties (including the providers of such engines) index or use the published content.

8. Changes, cancellations, and refunds

8.1. Before publication — for as long as the article has not yet been published on the Portal — the Advertiser may request a change to, or cancellation of, the Order. In the event of cancellation before publication, amounts paid are refunded, less any irreversible costs already incurred (for example, writing services already performed).

8.2. After publication — once the article has been published on the Portal, the service is deemed performed. A request to modify published content may be made within the limits of the Portal’s rules and may be subject to additional costs. As a rule, refunding the price of a publication already carried out is not possible, except in cases of non-performance attributable to the Service Provider.

8.3. Right of withdrawal (B2C). Where the Advertiser is a consumer, they are, in principle, entitled to withdraw from the distance contract, without giving any reason, within 14 days from the date the contract was concluded, in accordance with GEO no. 34/2014 on consumer rights in contracts with traders, as subsequently amended and supplemented (including GEO no. 58/2022).

8.4. By its nature, the sponsored article publication service is a service performed at the Advertiser’s express request. The consumer-Advertiser’s consent to the commencement of performance before the withdrawal period expires is expressed through an explicit, separate checkbox during the order process; by doing so, the consumer-Advertiser acknowledges that, under GEO no. 34/2014, as subsequently amended, the right of withdrawal is lost after full performance of the service, or is reduced proportionally to the service already performed up to the time of withdrawal.

8.5. Where withdrawal is exercised. The Platform provides a dedicated withdrawal function, permanently available throughout the withdrawal period, at /en/retragere, also reachable from the Advertiser’s account, section Orders, through the link “Withdraw from the contract here” displayed on every paid Order. A request sent through this function is confirmed immediately, by e-mail, stating the registration number, the date and the time of receipt.

8.6. Using the function under clause 8.5 is not mandatory: the withdrawal, or the refund request, may also be sent to office@ekopress.ro, through an unequivocal statement or using the standard form model set out in the annex to GEO no. 34/2014 (part B), reproduced in the Cancellation Policy. The request produces the same effects whichever route is chosen, and the deadlines run from the moment the Service Provider receives it.

8.7. Final rejection and the right to one remake. If, after at least one written request for remedy addressed to the Advertiser that remained unanswered or was inadequately remedied, the content still breaches section 5.3, the Service Provider may definitively reject its publication, stating the reason and the specific elements that led to the rejection, in the Advertiser’s account and to the account’s e-mail address. In that case:

• (a) the amount paid for the rejected publication, corresponding to the Portal concerned within the Order, remains at the Advertiser’s disposal as the right to submit, once only, new content for the same Portal, at no additional cost, within 12 months of the rejection notice;
• (b) if the new content is rejected on the same grounds, that right is extinguished;
• (c) instead of a remake, the Advertiser may submit a refund request through the function in their account; the request is decided by the Service Provider, without prejudice to the rights set out in 8.3–8.6 and in the Cancellation Policy.

9. Intellectual property rights

9.1. The Advertiser warrants that they hold all rights necessary (copyright, related rights, licenses, trademark rights, and rights to the image of individuals) with respect to the content and materials submitted for publication, and that publishing them does not infringe any third party’s rights.

9.2. The Advertiser is solely liable towards any third party who claims infringement of their rights as a result of the content provided, and undertakes to indemnify the Service Provider and/or the Editor for any damage, cost, or expense incurred as a result of such claims.

9.3. If a third party makes claims regarding the materials used in the article, the Service Provider may provide the Editor or the third party with the Advertiser’s details, in order to clarify the legal status of those materials.

10. Limitation of liability

10.1. The Service Provider makes reasonable efforts to ensure the continuous and full availability of the Platform, but does not guarantee its uninterrupted operation and reserves the right to modify, suspend, or discontinue the Platform’s functionalities.

10.2. The Service Provider is not liable for: the content, accuracy, or legality of materials submitted by the Advertiser; the consequences of publishing content that violates the law or third-party rights; the commercial or marketing results obtained by the Advertiser as a result of publication; damage caused by the Advertiser’s improper use of the Platform.

10.3. The Service Provider’s liability for a given service is limited to the value of that service, as per the Order. Limitations of liability do not apply to damage caused intentionally by the Service Provider.

10.4. The Service Provider is not liable for the Advertiser’s loss of profit (lucrum cessans).

11. Data protection (GDPR)

11.1. The processing of personal data of the Advertiser and its representatives is carried out in accordance with Regulation (EU) 2016/679 (GDPR) and applicable national law.

11.2. Information on the legal bases, purposes, duration of processing, recipients of the data, and the rights of data subjects is detailed in the Privacy Policy, which forms an integral part of these Regulations.

12. Force majeure

12.1. The Service Provider is not liable for the non-performance or improper performance of its obligations where this is due to force majeure or a fortuitous event, within the meaning of the law — unforeseeable and insurmountable events, beyond its control, which it could not have prevented or avoided through reasonable diligence.

12.2. For the duration of the force majeure event, performance of the affected obligations is suspended. The party invoking force majeure shall inform the other party without undue delay.

13. Governing law and disputes

13.1. These Regulations and the contracts concluded under them are governed by Romanian law. Matters not covered are governed by the relevant legal provisions in force. This English version is a courtesy translation; in case of any discrepancy with the Romanian original, the Romanian version prevails — see ekopress.ro/termeni.

13.2. Any disputes between the Advertiser and the Service Provider shall primarily be resolved amicably.

13.3. The consumer-Advertiser may use the alternative dispute resolution (ADR) mechanism made available by Romania’s National Authority for Consumer Protection (ANPC), available at reclamatiisal.anpc.ro. (The European online dispute resolution platform — ODR — was discontinued on 20 July 2025, under Regulation (EU) 2024/3228.)

13.4. In the absence of an amicable settlement, disputes shall be subject to the jurisdiction of the courts at the Service Provider’s registered office, subject to the mandatory jurisdiction rules applicable to consumers.

13.5. Amendments to the Regulations. The Service Provider may amend these Regulations by notifying the change to the account’s e-mail address at least 15 days before it takes effect. An Advertiser who does not accept the change may terminate the contract, at no cost, until that date. Orders confirmed beforehand remain governed by the version in force at the time of confirmation.

14. Operator identification details

The Service Provider (Platform operator) is:

• Name: EKO UNITED INVESTMENT SRL
• VAT ID (CUI): RO44063671
• Trade Registry number: J2021002196232
• Registered office: Str. Doinei nr. 100F, Fundeni Village, Dobroești Commune, Ilfov County, postal code 077086, Romania
• Email: office@ekopress.ro
• Platform: ekopress.ro

The Regulations enter into force on 16.08.2026.