ChatGPT
Search & browsing draws from indexed pages, cited as sources.
What it is
Brand mention in AI, explained simply
A "brand mention in AI" means that when someone asks an AI assistant about your field, your brand shows up in the answer. Models don't invent sources — they extract from real, indexed pages. You get there by publishing in press with authority, and EkoPress works directly with the newsrooms of hundreds of publications AI engines can draw mentions from.
34 press categories, sources for AI
4 target AI engines (GPT, Gemini, AIO, Perplexity)
45 min from approval to publication
100% of publications open to AI citation
Checked one by one on 03.08.2026: every publication in the catalogue has set, in its public technical file, that AI engines may cite the article but may not use it to train models.
Where you appear
The AI engines that cite the press
All these systems base their answers on indexed web content. Real press is one of the most trusted sources.
Google AI Overviews
AI-generated search summaries are based on indexed press.
Gemini
Answers with citations from web sources with editorial authority.
Perplexity
An answer engine that explicitly lists its cited sources.
The terms that matter
GEO and AEO, explained for everyone
Two sides of the same strategy: being the brand AI picks when it answers.
Generative Engine Optimization
Optimizing your presence for generative engines (ChatGPT, Gemini, AI Overviews). The goal isn't ranking #1 on Google, but being the brand the model mentions when someone asks about your field.
Answer Engine Optimization
Optimizing for answer engines (Perplexity, featured snippets, voice assistants). "Answer-first" structured content, with clear, citable facts that answer engines can extract directly.
Why it works
Why AI models draw from the press
Not every page makes it into an AI answer. Trusted, indexed, repeated sources do.
Editorial authority
AI models weigh sources by trust. A press site with an editorial team, history, and audience carries far more weight than a company page or a blog.
Indexed, crawled content
AI systems don't "know" about your brand if it doesn't exist in their data. Articles on real sites are indexed by Google and crawled — so they end up in the corpus models draw from.
Context and co-occurrence
When your brand keeps appearing next to your field's keywords, across different sources, the model learns the association. More press mentions mean a stronger relevance signal.
The mechanism
From a press article to an AI citation
Four steps — and because we work directly with the newsrooms, no middlemen, the chain from publication to indexing stays short and fast.
We publish on real press
Articles about your brand, with the right mentions and context, across hundreds of Romanian and international publications — categories relevant to your field.
Google indexes it
Because these are real, authoritative sites, the pages are indexed quickly by Google and crawled by the bots that feed AI engines.
Models extract the context
Repeated mentions across different editorial sources enter the AI corpus. Your brand becomes associated with your niche's topics and keywords.
AI cites you
When someone asks ChatGPT, Gemini, or Perplexity about your field, your brand shows up in the answer — sometimes with a direct link to the source article.
What you gain
The benefits of an AI presence
Visibility in the AI era
More and more people ask AI instead of searching Google. Mentions on real press feed the sources AI models build their answers from — that's how your brand ends up in them.
An authoritative brand mention
Not a paid ad the user scrolls past, but an editorial mention the model treats as a source.
A permanent link alongside it
Besides the GEO signal, every article leaves you a permanent link — a classic SEO benefit, thrown in for free.
Broad coverage
Mentions across dozens of different sources, not just one — exactly the pattern AI models recognize as genuine relevance.
Our recommendation
How much content you need for a flawless campaign
Honestly, without inflating the numbers: an AI mention doesn't come from a single article, but from consistent presence. Below is the pace we've seen actually deliver results — you can ease into it, but this is the level at which AI engines really "learn" you.
Foundation Once, at the start
100+ articles
Enough mentions for AI to notice you
A single article won't make you visible in AI — models respond to patterns, not exceptions. With over 100 mentions on real, indexed press, your brand becomes present enough for AI engines to start associating you with your field.
Maintenance Monthly, for at least 12 months
20+ articles / month
Presence that compounds
GEO works like SEO: it's built over time. 20 articles a month keep mentions fresh, cover new topics and questions, and keep you ahead of the competition. After about 12 months of consistency, you become the default answer — not a chance appearance.
In short: ~100 articles at the start + 20 a month, for at least a year. That's around 340 articles in the first year — and at volume, each one costs only 149 lei/article (VAT included). Want to start gentler? You can, any time. But for a truly flawless campaign, this is the pace that works.
Campaign consultation
A GEO campaign is something you plan, not pick off a list
For broad coverage, we don't leave you to configure it alone — a EkoPress consultant offers you a video call where we show you real results from our clients: how they show up in ChatGPT, Perplexity, and Google AI after a campaign. Then we build a plan tailored to your field together.
A video call with real client results A plan built for your field You configure nothing yourself
Talk to a sales agent →
We reply fast and set up a video call.
office@ekopress.ro
Forever on Google
You pay once. It stays forever.
Your article stays online, with its link, with no expiration date. You pay once; EkoPress works directly with the newsrooms, no middlemen, and checks your link every day. If a publication shuts down, we republish the article on a comparable one, at no cost.
You pay once No expiration date Permanent link Checked daily
Transparent pricing
AI presence, at the price of an article
Every mention is a real press article. The price starts at 199 lei and goes up to 349 lei per site, depending on the publication's authority — all shown in the catalog. For broad coverage, the price drops.
50+ articles
149 lei / article
VAT included Compared to the standard price of 199–349 lei/article (VAT included). The larger your editorial coverage, the stronger the GEO signal — and the lower the effective price per mention.
- Brand mention in relevant editorial context
- Permanent link, alongside the GEO signal
- Published within 45 min of approval, indexable immediately
- Centralized report with all published URLs
Frequently asked questions
Brand mention in AI, with no question marks left
What is GEO and a brand mention in AI?
GEO (Generative Engine Optimization) is the process by which a brand becomes visible and cited in generative AI engines such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. A "brand mention in AI" means that when someone asks an AI assistant about your field, your brand appears in the answer as a source or example. On EkoPress, you get this through editorial coverage across hundreds of real publications, indexed and used by AI engines as trusted sources.
How do ChatGPT or Perplexity end up citing me?
AI engines extract information from real, indexed, crawled web pages. When your brand is mentioned repeatedly in authoritative press articles, the model associates your name with the field's topics and may include you in its answers — sometimes with a direct link to the source article. EkoPress publishes directly with the newsrooms, across hundreds of publications indexed by Google, which significantly increases the chance that your brand gets picked up by ChatGPT, Gemini, AI Overviews, or Perplexity.
Is it guaranteed that AI will cite me?
No, nobody can guarantee a specific citation in an AI model — generative engines are probabilistic and update constantly. What we do guarantee is the mechanism that strongly increases the odds: real, indexable publication across hundreds of authoritative press publications, with brand mentions in relevant context. The larger and more consistent your editorial coverage, the stronger the signal to AI engines.
How long does it take for the GEO effect to show up?
Publishing the articles takes a maximum of 45 minutes from approval, and Google indexing usually happens within a few days. Appearing in AI engines, though, depends on their crawl and data-update cycle — typically anywhere from a few weeks to a few months. GEO is a medium- to long-term presence strategy: the more consistent the coverage, the more stable the brand's association becomes in the models.