The concept
The advertorial: half advert, half article — the part that convinces
The word comes from advertising + editorial. It is a paid text, but written like a press article: with a story, context and arguments. Instead of interrupting the reader with a slogan, it walks them through your reasoning — why the product matters, what problem it solves, what proof exists. That is how brand authority is built: not through volume, but through credibility.
The difference
Advertorial vs. banner ad
A banner is seen for a second. An advertorial is read — and stays.
What you use it for
Three goals an advertorial solves
Product launch
Tell the complete story of a new product — context, benefits, proof — in a format the reader reads through, not scrolls past.
Image and authority
Your brand appears in the press, with real readers, alongside genuine journalism. The association raises the perceived trust and expertise.
SEO and link authority
An editorial advertorial on real press brings a permanent link next to quality content — exactly what you want for domain authority.
Price
From 199 lei, VAT included
An advertorial starts at 199 lei and goes up to 349 lei, VAT included, depending on the site. A single payment, permanent link. At volume: 50+ articles → 149 lei/article, VAT included.
From the catalog
Where your advertorial can appear
A selection from hundreds of available publications, across varied niches. Price and metrics are shown in the catalog.
CityRealEstate.ro
ROthe-outfit.ro
ROTripTime.ro
ROecomediu.ro
ROroyalevent.ro
ROForever on Google
You pay once. It stays forever.
Your article stays online, with its link, with no expiration date. You pay once; EkoPress works directly with the newsrooms, no middlemen, and checks your link every day. If a publication shuts down, we republish the article on a comparable one, at no cost.
Frequently asked questions
About advertorials
What is the difference between an advertorial and a paid article?
In practice they are the same thing: an advertorial is an editorial-style paid article — a paid text, written in the publication’s style. The standard version is labeled "Advertising"; mini articles and content-creator quota articles don't receive this label. The term "advertorial" (advertising + editorial) emphasizes the storytelling side: you don’t sell with a slogan, you build a brand story with context, arguments and authority. On EkoPress, the advertorial appears on real press, in hundreds of Romanian and international publications, with a permanent link.
Can I include links in the advertorial?
Yes. Every advertorial can include links to your site, and they are permanent. You keep control over the anchor text. We work directly with the newsrooms: the link stays for life after a single payment, monitored — a real SEO advantage a banner cannot offer.
Do you write the advertorial text?
Yes, if you want. You have three options: you write it yourself, you upload a Word/DOCX document which we prepare for publishing, or EkoPress writes it with AI — following each portal’s editorial rules, optimized for tone, length and SEO. We review it together until you are satisfied.
How long until the advertorial appears?
The advertorial goes live within a maximum of 45 minutes after approval. Publishing runs through a direct flow with the newsrooms, no middlemen — that is why it appears in minutes, not days, with a publishing report and a directly verifiable URL.
Campaign consultation
Let's build the campaign together
A EkoPress consultant offers you a video call where we show you real results from our clients, then build a plan tailored to your industry.
We reply fast and set up a video call.
office@ekopress.ro